Douyin design system upgrade film 2.0

3D Motion
After Effects
    Douyin design system upgrade video 2.0


Brand focus: emphasizing the connection between people, people and content, people and services/platforms and diverse people to form connections, accompany each other, and grow together  
Design Vision: Relax, Feel, Touch, Better Life 
Design Concept: Flowing Natural Light 
Describe the core upgrade points of Douyin, and describe the color, graphics, fonts, texture, and illustrations of Douyin in detail through the meaning of light. 
Based on Douyin's visual system, it describes scenes such as e-commerce, life, live broadcast, social networking, and music respectively, and interprets Douyin's connected services, connected content, and connected people. 
brand experience of Douyin: connecting services, connecting content, and connecting people to the beauty of Douyin. The overall focus is on the core notes.

品牌重点:强调人与人、人与内容、人与服务/平台的连接与多元化人形成连接、相互陪伴、共同成长
设计愿景:轻松 感.触 美好生活 
设计理念:流动的自然光
向光抖音的核心升级点描述,通过光的含义对抖音的色彩、图形、字体、质感、插画进行细节刻画。
以抖音视觉系统为基础分别对电商、生活、直播、社交、音乐等场景进行描述,诠释抖音连接服务、 连接内容、连接人。
抖音的品牌体验:连接服务、连接内容、 连接人升华为抖音连接美好。整体聚焦到核心音符。



<  Styleframe/Animation >


<  Character Design >​​​​​​​
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<  Storyboard >​​​​​​​​​​​​​​


< Thanks >​​​​​​​

Producer:Frio
Director : Frio 孤鹰 可达鸭
Brand : shoudao
UX : guoyao jinxiaoshu
Character Design : ziqian
Character Modeling:wenjun
Rigging:wenjun
Character animation:wenjun frio 可达鸭 孤鹰 xintian ingnan
Rending: ingnan frio 孤鹰 可达鸭 xintian
Animation:ingnan frio 孤鹰 可达鸭 xintian


Douyin design system upgrade film 2.0
Published: